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Air Max 97 ‘Unboxed’
Project Type
Quick Strike
Date
Holiday 2018
Role
Color and Graphic Design - Arielle Pickett
Material Design - Andy O'Mara
PLM- Domonique Debnam
The Nike Air Max 97 ‘Unboxed’ reflects the way in which e-commerce has transformed how people get new sneakers—in a cardboard box left on the doorstep, days or weeks after the actual purchase. The retro runner’s leather and suede upper is finished in a cardboard brown, while the translucent outsole reveals the sort of UPC bar code that’s typically found on a shipping label.the standout feature of the Nike Air Max 97 Shipping Box Ale Brown is the inclusion of a tape design on the upper, which resembles the kind of tape you'd find on a shipping box. This distinctive feature is a homage to the shoe's inspiration and a nod to Nike's commitment to innovation and creativity.
