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BE TRUE 2022
Date
June 2022
Role
Creative Lead - Arielle Pickett
Color Designer - Mansoor Amjed
Material Designer - Raveena Bahlara
Graphic Designer - Matt Smith
3D Design - Aja Zarrehparvar
Project type
Collection
The Nike Be True collection for summer 2022 creates visibility for communities and helps all athletes show their pride in being their authentic selves. Looking beyond the traditional rainbow, the designs of the product blend colors to represent the diverse perspectives of the LGBTQIA2S+ community.
Nike’s advocacy extends beyond product. Since 2019, NIKE, Inc. has provided $2.7 million in support of LGBTQIA2S+ causes to advance inclusion and celebrate the passion of sport by all athletes. These organizations include nonprofit leaders in the transgender equality and sports space including Athlete Ally, the Out Foundation, the GenderCool Project, LGBT SportSafe and GLSEN.
