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Air Max 1 'Inside Out'
Date
August, 2019
Role
Color Design - Arielle Pickett
Material Design - Vessi Yordanova
Project type
Quick Strike
Nike’s done just about everything you can imagine to the Air Max 1 in its three decades-plus on the market, but now they’re taking Tinker Hatfield‘s original “inside out” inspiration drawn from Paris’s Centre Pompidou a step further with this new fully flipped makeup. Boasting a color palette that uses vintage golden brown tones as a base, while soft shades of grey and tan appear on the everted toebox, quarter, throat, and heel. Bold red stitching and laces then accent the transposed innards, while a red Air Max unit offers another vibrant touch down below, contrasting with the while midsole and white/gum outsole. A static-y midfoot Swoosh, inverse heel hits, and a visible size tag on the foam tongue add just enough alternate branded flair. A clever nod to one of the Swoosh Brand’s best design stories combined with a colorway that’s perfect for today’s sneaker climate, these inside-out AM1s are sure to be a hit









