Panda-monium - Women's dunk franchise

The dunk has a longstanding history and solid reputation in men’s sneaker culture, whereas the women’s dunk has never had the opportunity to build its own legacy. So, now it is time to flip the script and give her what she’s been asking for. The team created a consistent strategic journey that allowed the consumer the time to get their hands on what they want… and if it ain’t broke, don’t fix it.